Here are three examples of recent teaser trailers:
Cemetery Junction (no footage from the film just Ricky Gervais and Steve Merchant joking about Ralph Fiennes)
G-Force 3D (only clips from the film)
Cloverfield (a mix of 'gimmick' and 'clips')
These seem to highlight the fact that there is no set definition of a teaser trailer in Hollywood and that the only criteria is that it is released a longer time before the film than the theatrical trailer and that it is shorter. Generally it could be 30 seconds but no more than 90 seconds, as anything longer would be a theatrical trailer.
(http://getaheadocrmedia.blogspot.com/2009/10/g324.html)
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